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Rapala USA Names Matthews Western U.S. Territory Manager

Minnetonka, Minnesota -- Rapala USA has named Bill Matthews to its Sales/Marketing/Product Development team as a Territory Manager covering 13 western U.S. states effective on January 1, 2021.

Matthews will work closely with the existing Rapala USA management team, Tim Bailey & Associates, and all Rapala USA customers in the western half of the country. He brings an extensive set of skills, market knowledge and industry background to an already strong Rapala USA team. Matthews will report to Travis Tuma and be responsible for growing sales revenue in the territory. He also will be a critical asset to product development and coordinating key marketing initiatives.

Bill Matthews joins Rapala USA as Western USA Territory Manager.

“We are excited to add Bill to our team and bring an energetic focus to our business in the Western U.S,” said Travis Tuma, Sales Director for Rapala USA. “His background across multiple brands and positions in the sport fishing industry, along with his established relationships with our customer base and sales force, will create great value for our growing business in North America.”

“I consider it a true privilege to be a part of the Rapala USA team,” Matthews said. “I look forward to helping grow and develop the outstanding Rapala USA brands in the western US market.”

About Rapala

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries. To learn more, visit

Media Contact:

Stephen Dupont, APR

Pocket Hercules



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