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I've been in the fishing business for over 30 years.  In that time I've partnered with many of the top brands in the industry, worked with retailers nationwide, and earned awards for sales, marketing and product innovation.  I took a lifelong passion for fishing and made it my full-time way of life.   But at the heart of it? I just love fishing, every bit of it. From kayak sessions to offshore runs, crappie to tuna, the catch, the crew, the remote spots, the cooking, the artwork, and those epic, once in a lifetime moments. That's what I live for, and that's what I share here: tips, stories, recipes, gear breakdowns, and real adventures.

Thanks for joining the ride and supporting the brands that make it all possible.

Life is short so remember to FISH MORE, work less!

Bill​​

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