​I’m Bill Matthews, three decades ago I made the call to "fish for a living."  That decision eventually led me to work with top brands like Gamakatsu, SPRO, Eagle Claw, Rapala, Pautzke, Western Filament, and many more.  I took a lifelong passion for fishing and made it my full-time way of life.  Along the way, I've designed best-selling products, partnered with major retailers nationwide, and earned awards for sales, marketing, and innovation.

But at the heart of it? I just love fishing, every bit of it. From kayak sessions to offshore runs, crappie to tuna, the catch, the crew, the remote spots, the cooking, the artwork, and those epic, once in a lifetime moments. That's what I live for, and that's what I share here: tips, stories, recipes, gear breakdowns, and real adventures.

Thanks for joining the ride and supporting the brands that make it all possible.

Life is short so remember to FISH MORE, work less!

Bill​​

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